12/13/2023 0 Comments Printpress typography![]() Tracking, however, is the spacing of a group of characters. Kerning is the adjustment of the spacing between individual characters. The word essentially refers to all the available characters in a font, from letters to numbers and all the special characters. What are glyphs? Most designers have noticed that there is now a Glyphs palette in most of the major software packages. They only became popular in the nineteenth century and are considered modern as a result. They are distinguished by a short line or finishing stroke on the end of character strokes and stems (shown in the anatomy diagram below) and Sans-serif – as the name suggests, these are distinguished by their lack of any Serifs. There are many different classifications and sub-classification of typefaces, but the most common two types you will hear of are: Serif – these typefaces are the more traditional ones. Actually, a typeface is a family of fonts (such as Helvetica Regular, Helvetica Italic, Helvetica Bold, Helvetica Black, etc.) but a font is one weight or style within a typeface family (such as Helvetica Regular). Let’s get this one cleared up straight away! Designers are often unsure of the difference between these two, as they are both well used terms for the same thing. The following is an explanation of some common areas of typography. There is more to it than just choosing fonts and making copy look good though – it is also about making things legible and readable (some of most basic functions of good typography) as well as making layouts look good in an aesthetic way. Good typography comes from paying attention to tiny details as this can make the difference between graphic design work that is just acceptable or really good. The better we are at this, the more effective our designs will be. ![]() Often it is us graphic designers who are the ones deciding how it will look, in our brochures, our logos, our websites and so on. In every piece of type you see, somebody has considered how the letters, sentences and paragraphs will look in order for it to be read by us, or make us feel a certain way when we look at it. Words and text are all around us every day in almost everything we do. Typography is an art form that has been around for hundreds of years. So my aim here is to introduce some of the basics and the most common areas of typography that will be important in your design work. However, it is a complex subject with a massive amount of detail which cannot be explained in just one article. It is best to get a solid understanding of the basics as soon as possible in your education and career. For this reason it is a very hot topic in design circles.ĭeveloping your own skills in typography will take time and it can be one of the hardest things to get right. Typography plays a big role in graphic design and many designers are very passionate or opinionated about it.
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